Press

Trees for Cities digs deep to create new woodland in Manchester 28 February


Posted February 22nd, 2012 by tfcadmin, Filed under Press releases

Trees for Cities digs deep to create new woodland in Manchester

2,000 new trees are to be planted at Parkway Playfields in Manchester by urban tree planting charity Trees for Cities in partnership with Red Rose Forest and as part of Defra’s Big Tree Plant Campaign.

The trees will include species such as oak, ash and birch and will be planted in Parkway Playing Fields near busy main road Princess Parkway on Tuesday 28th February 2012. Planting more trees in urban areas can help shield the Playing fields from traffic noise, reduce the risk of flooding and also limit the effects of air pollution and climate change.

Trees for Cities’ Chief Executive, Sharon Johnson said: “For the past 18 years Trees for Cities has been planting trees where they are most needed in cities, working with local partners and communities to improve the urban environment. Tree planting volunteer days like this are a great chance to get out and enjoy some fresh air, meet other members of the community where you live and work, and get in touch with nature. All we ask from our volunteers is that they are prepared to get stuck in and get their hands dirty! The volunteers’ support will inspire others and demonstrate that there is widespread enthusiasm for improving the urban spaces we all share.”

Red Rose Forest project officer, Vicky King said: “This is an exciting project to create a new area of woodland on a neglected area of green space. It will bring enormous benefits to the local community through the provision of a green oasis within easy walking distance of hundreds of homes.” News International employees will be volunteering to help plant some of these new trees.

For all media enquiries please contact lucyswan@margaretlondon.com 0207 923 2861.

Birmingham Community Orchard 24 February


Posted February 22nd, 2012 by tfcadmin, Filed under Press releases

Trees for Cities create a Community Orchard at Conway Primary School, Birmingham.

Urban tree-planting charity Trees for Cities and Forest Schools Birmingham are working in partnership with Conway Primary School in Birmingham to create a Community Orchard within the school’s grounds as part of the Local Food scheme funded by The Big Lottery Fund.

School children from Conway Primary have been investigating whether fruit and vegetables on sale in shops are imported and comparing their findings to existing and possible local produce from within their community. They used this information to produce a global and local food map, on display in the main school reception.

The children have voted on what fruits they would like to plant and with a helping hand from community payback and other volunteers, the children are now planting the species of trees they have chosen.

Peggy Jones, teacher at Conway Primary School said:
“The orchard will provide a unique learning opportunity for children and the wider community over the coming years and will be loved by one and all.”

The official opening ceremony for Conway Community Orchard is on Friday 24th February at 11.00am. The day will involve the children in a traditional wassailing ceremony with music, poetry and Morris dancing, putting a modern twist on the ancient custom of visiting orchards and singing to promote good harvest.

Parents are also taking part in a recipe competition using the ingredients that will be growing in the school grounds. These recipes are being used to produce an orchard recipe book to promote the project within the community.

Sharon Johnson, Chief Executive of Trees for Cities, said:
“The Local Food scheme has given us a wonderful opportunity to extend and develop the work that Trees for Cities started with ‘edible playgrounds’ in 2009. It enables us to help more people improve and care for the local environment through the creation of growing food spaces and the planting of thousands of fruit and nut trees. Ultimately, we want to inspire other communities to use the knowledge and resources that we have developed to enable them to create and deliver their own food growing projects.”

Mark Wheddon, Local Food Programme Manager, said:

“Our programme is all about promoting the benefits of growing your own food, and the excellent work underway at Conway Primary School will do exactly that. As well as being fun for all involved, by inspiring future generations of food growers the project will have a lasting impact in the community, and we are delighted to support it.”

For more information on Trees for Cities and the work they do or for any media enquiries please get in touch with Lucy Swan lucyswan@margaretlondon.com / 0207 923 2861.

Trees for Cities to plant 1,000 new trees in Brighton


Posted February 22nd, 2012 by tfcadmin, Filed under Press releases

Trees for Cities to plant 1,000 new
trees in Brighton

 

1,000 new trees are to be planted in Brighton by urban tree planting charity Trees
for Cities’ in partnership with Brighton Paper Round and as part of Defra’s Big Tree Plant Campaign.

Trees for Cities and Paper Round have been in partnership for 10 years and are holding a unique event including a tree planting ceremony on Western Road in Brighton Wednesday 22 February (3pm-6pm). An Elm Tree has been chosen because the area is the holder of the National Collection for the Genus Ulmus (Elm) with some of the country’s largest examples on show.

Sharon Johnson the Chief Executive of Trees for Cities said: “We are very excited about this collaboration with Paper Round and think it will be a great way of highlighting the impact of the Big Tree Plant campaign through planting this ceremonial Street tree. This project also showcases the partnership element of the Campaign and Trees for Cities work – bringing together Trees for Cities, the business community, local people and the local council”

Of the 1,000 new trees, a small forest/copse will be created in Stanmer Park, a hedgerow in Vale Avenue and trees lost to disease in Surrenden Road will be replaced.  Individual larger canopy trees will be
planted in Western Road. These trees will replace those lost to elm disease earlier in the year.

These trees will help improve the biodiversity of the city whilst beautifying the environment and helping raise awareness for the need to plant new trees in cities.

All media enquiries: lucyswan@margaretlondon.com
/ 0207 923 2861

 

 

 

Spreading the love to Birchmere Park


Posted February 22nd, 2012 by tfcadmin, Filed under Press releases

Spreading the love to Birchmere Park

A

The Dorchester plants first of 80 new trees for London to celebrate 80th Anniversary


Posted November 16th, 2011 by tfcadmin, Filed under Press releases

Monday 14 November 2011: Today saw The Dorchester plant the first of 80 trees for London as part of the iconic hotel’s 80th Anniversary tree planting project, in collaboration with international tree charity ‘Trees for Cities’. The first tree, a ‘Liriodendron Tulipifera’ or ‘Tulip Tree’ was planted on Curzon Street by entrepreneur Jo Wood.  Roland Mouret, Lily Cole and Anya Hindmarch have also lent their support to the project.  In coming months, an English Oak will be planted in Green Park and an Ash in Hyde Park, whilst further sites are identified by Trees for Cities.

Inspiration for the project came from the listed Plane Tree – one of the ‘Great Trees of London’ (*see Editors Notes) – that marks the entrance to The Dorchester, one of Mayfair’s most famous addresses, when the hotel sought to mark its 80th anniversary by creating a legacy that would benefit the city. 79 further long living trees will be planted across London in time for the Olympics including 15 in Mayfair and St. James’s to form The Dorchester Anniversary Walk.

Trees for Cities Chief Executive Sharon Johnson said: “Through this high profile project Trees for Cities hopes to inform the public on the importance of planting a future generation of trees in London wherever possible.  The planting of these 80 long-living trees will provide clean air and help enhance the London cityscape for hundreds of years to come; and thanks to the support of The Dorchester and individuals such as Jo Wood, Roland Mouret, Lily Cole and Anya Hindmarch more people will hear about the importance of planting these essential trees in our cities.”

The Dorchester’s General Manager Roland Fasel commented; “I am extremely proud of the hotel’s green team leading the project. By marking our anniversary this way, we’re not just paying tribute to the past but creating 80 living monuments to be enjoyed far into the future.”

Mayor of London, Boris Johnson commented: ‘This is a fantastic commemoration which will leave a wonderfully leafy legacy for generations to enjoy. Trees deliver a range of benefits to improve quality of life which is why I have committed to plant 10,000 new street trees across the capital by 2012.’  The Mayor of London Boris Johnson is championing an increase in tree cover in the capital, and has recently launched the RE:LEAF programme to help do so.
Editor’s Notes

The Dorchester
The Dorchester is situated in the heart of London’s Mayfair on Park Lane, with rooms and suites affording expansive views of Hyde Park. The Dorchester Spa reopened in May 2009 after a multimillion transformation to offer indulgent pampering in a glamorous art deco setting.  A wide range of dining is available to guests in The Promenade, The Bar and The Grill.  China Tang offers traditional Cantonese cuisine, while three Michelin star Alain Ducasse at The Dorchester is one of London’s finest contemporary French dining experiences.
High resolution images can be downloaded from: www.leonardo.com/dorchestercollection

Trees for Cities is an independent charity, which inspires people to plant and love trees worldwide. Set up as Trees for London in 1993, Trees for Cities aims to beautify cities through tree planting, community-led design, education and training initiatives in urban areas.   Trees for Cities manage projects across the UK and Ireland as well as internationally in Addis Ababa, Nairobi and Inca, Peru. Community-led design is an integral part of the charity’s landscaping projects and it aims to involve local residents, schools and community groups to help ensure the sustainability of green spaces.

*The Great Trees of London initiative grew out of the devastating Great Storm of 1987. To mark the storm’s tenth anniversary in 1997, the tree officers for the London boroughs, the Government’s Countryside Agency, and the Evening Standard rallied together and invited Londoners to nominate the capital’s Great Trees. To gain Great Tree status, a tree had to be publicly accessible and to meet at least one of three criteria: historical significance, landmark location; and physical character.  All nominations were judged by an expert panel, and out of the first round of nominations, 41 trees were awarded Great Tree status and had special plaques erected next to them, including The Dorchester Plane.  A book celebrating the Great Trees of London including The Dorchester Plane was published by Time Out in 2010.

Dorchester Collection
Dorchester Collection is a portfolio of the world’s foremost luxury hotels in Europe and the USA, each of which reflects the distinctive culture of its destination. By applying its unrivalled experience and capability in owning and operating some of the greatest individual hotels, the company’s mission is to develop an impeccable group of the finest landmark hotels through acquisition as well as management of wholly-owned and part-owned hotels, and to enter into management agreements.

The current portfolio includes the following hotels (in order of them joining the group):

    The Dorchester, London
    The Beverly Hills Hotel, Beverly Hills
    Le Meurice, Paris
    Hotel Plaza Athénée, Paris
    Hotel Principe di Savoia, Milan
    Hotel Bel-Air, Los Angeles (re-opening in October 2011)
    Coworth Park, Ascot, UK
    45 Park Lane, London
    Le Richemond, Geneva
    dorchestercollection.com

       

      For further information on Dorchester Collection hotels please contact:
      Laura de’ Castiglioni or Jackie McDevitt at Peretti Communications
      Telephone: 020 7244 1930
      Email: Laura.dc@peretti.com/ Jackie.m@peretti.com

      Leading fashion names to support Trees for Cities’ 80 Future Great Trees in London


      Posted November 3rd, 2011 by tfcadmin, Filed under Press releases

      Acclaimed models and designers are to lend their support to urban tree planting charity Trees for Cities by taking part in their ‘Future Great Trees’ project in November.

      Trees for Cities will be planting 80 majestic, long living trees across London. The charity was set up 18 years ago to continue the work of the Victorians, who planted many of the large canopy trees we see in London today.

      Through this very high profile project Trees for Cities is informing the public as well as influencing decision makers on the importance of planting a future generation of Great Trees in London wherever possible.

      Established by founding sponsor The Dorchester, this remarkable project will be commemorated by Lily Cole, Roland Mouret, Anya Hindmarch and Jo Wood, who are showing their support by naming their favourite species of large, indigenous UK trees as part of the special planting project.

      Trees for Cities’ Chief Executive Sharon Johnson said: “The planting of these 80 majestic, long-living, large canopy trees will provide clean air and help enhance the London cityscape for hundreds of years to come; and thanks to the support of The Dorchester and individuals such as Lily, Jo, Anya and Roland more people will hear about the importance of planting these magnificent trees in our cities.”

      This wonderful initiative is also benefiting from the long-standing support of Grazia’s, Jane Bruton, one of the original founding trustees of Trees for Cities.

      Inspiration for the project came from the listed plane tree that marks the entrance to The Dorchester, one of Mayfair’s most famous addresses, when the hotel sought to mark its 80th anniversary by creating a legacy that would benefit the city.

      Trees for Cities’work includes urban tree planting across the UK and internationally, offering environmental, social and health benefits to urban dwellers. In particular, Trees for Cities is keen to encourage the increased planting of large canopy trees, which are being replaced at a much lower rate than their Victorian ancestors.

      For all media enquiries please contact Lucy Swan or Emma Pettit at Margaret on 020 7033 6868 / lucyswan@margaretlondon.com / emma@margaretlondon.com

      Editors
      Notes:

      Trees for Cities is an independent charity, which inspires people to plant and love trees worldwide. Set up asTrees for London in 1993, Trees for Cities aims to beautify cities through tree planting, community-led design, education and training initiatives in urban areas.   Trees for Cities manages projects across the UK and Ireland as well as internationally in Addis Ababa, Nairobi and Inca, Peru. Community-led design is an integral part of the charity’s landscaping projects and it aims to involve local residents, schools and community groups to help ensure the sustainability of green spaces.
      The Great Trees of London initiative grew out of the devastating Great Storm of 1987. To mark the storm’s tenth anniversary in 1997, the tree officers for the London boroughs, the Government’s Countryside Agency, and the Evening Standard rallied together and invited Londoners to nominate the capital’s Great Trees. To gain Great Tree status, a tree had to be publicly accessible and to meet at least one
      of three criteria: historical significance, landmark location; and physical character.  All nominations were judged by an expert panel, and out of the first round of nominations, 41 trees were awarded Great Tree status and had special plaques erected next to them, including The Dorchester Plane.  A book celebrating the Great Trees of London including The Dorchester Plane was published by Time Out in 2010.

       

       

       

       

       

       

       

       

       

       

       

       

       

       

       

      Gaby Roslin for Tree-Athlon


      Posted September 15th, 2011 by tfcadmin, Filed under Press releases

      TREES FOR CITIES

      www.treesforcities.org

      Gaby Roslin to host the 2011 Tree-Athlon

      5km run in Battersea Park raising money to plant 5,000 new trees

      Battersea Park, London – Saturday 17 September

      Trees are vital for a healthier and happier urban environment and so I am delighted to be hosting Trees for Cities’ annual Tree-Athlon this year.  I am particularly looking forward to the 100m barefoot world record attempt taking place.  I’m tempted to take part myself, but I don’t think I’m fast enough!” Gaby Roslin

      Urban tree-planting charity Trees for Cities are delighted to announce that breakfast radio host and presenter Gaby Roslin will be hosting their 2011 Tree-Athlon, in London’s award winning Battersea Park on September 17th.

      Now in its seventh year, the charity is holding the annual Tree-Athlon to raise money for the planting and care of thousands of trees across the UK and internationally.

      In the spirit of a traditional triathlon, the Tree-Athlon is a three part event but with a green twist, and includes a 5km run around the award winning Battersea Park, a free sapling tree for each participating runner to take home and plant, and a 100m barefoot world record attempt. And as a special incentive this year – London Fashion Week designer Giles Deacon has created an exclusive T-shirt which all participants will be running in, and which will also be available to buy on the day for those who are not taking part.

      Alongside Gaby Roslin, on the day the Tree-Athlon will also be welcoming the Blue Peter gardener Chris Collins, who will be hosting a Q&A and also Kulveer Ranger, Mayor of London’s Director of Environment and Digital Media.

      Last year, 278 barefoot runners set an official new world record on a 100m-grass track. A few months later the Trees for Cities record was broken by the Barefoot Runners of India who secured 306 participants. So this year we need 307 runners or more to reclaim the title for London!

      This year we are delighted to be working with RSA, independent collective Noise of Art and media partner ‘The Times’. Noise of Art will be hosting its Metiss’agé Festival at this year’s Tree-Athlon providing live music, interactive street art fronted by Miss Led, and a host of contemporary dancers performing for the enjoyment of the participants and spectators alike. The festival receives funding from the EU cultural programme.

      After the Tree-Athlon Noise of Art and Trees for Cities will present ‘Metissage Nite’ – the official after party at East London’s Village Underground to raise even more money for trees! For advance tickets please visit: http://www.residentadvisor.net/event.aspx?285192

      Sharon Johnson, Chief Executive of Trees for Cities, said: “Last year’s Tree-Athlon was a great day and the money our Tree-Athletes raised enables us to continue our important work. We are reintroducing fruit and nut trees to schools through our Edible Playgrounds project, beautifying our streets with large majestic trees, and at the start of this year we planted a new 10,000-tree urban woodland in just one week.˝

       

      “Climate change is a major challenge for our generation. Through taking part in events like the Tree-Athlon, people can make a difference.”

      So, fancy getting fit and helping our cities to breathe? Do your bit and start your tree-loving training!

      Register now: www.treesforcities.org/get-involved/tree-athlon/

       

      All media enquiries:

       

      Lucy Swan lucyswan@margaretlondon.com

       

      Notes to Editors:

      Trees for Cities is an independent charity, which inspires people to plant and love trees worldwide. Set up as Trees for London in 1993, Trees for Cities creates social cohesion and beautifies our cities through tree planting, community-led design, education and training initiatives in urban areas that need it most.

       

      We manage projects across the UK and Ireland as well as internationally in Addis Ababa, Nairobi and Ica, Peru. Community-led design is an integral part of our landscaping projects. Involving local residents, schools and community groups helps ensure the sustainability of green spaces.

       

      Trees for Cities Patrons include Neil Fox, Diarmuid Gavin, Alistair McGowan, Jon Snow, Jamie Oliver and Sir Richard Rogers.

       

      www.treesforcities.org

       

       

       

       

       


      Posted August 11th, 2011 by tfcadmin, Filed under Press releases

      Trees for Cities present

      Family Fun Day at TUMP 53 Nature Reserve

       

      Saturday 20 August 2011

      11am – 3pm

      Location: Tump 53, off Bentham Road, next to Hawksmoor School, Thamesmead, London, SE28 8AS

      Trees for Cities present a free woodland themed family fun day at TUMP 53 nature reserve in Thamesmead, on Saturday 20 August. Featuring bird box making, woodland survival skills, woodland arts and crafts and face painting, the day also offers the chance to find out more about the TUMP and how you can volunteer to help look after it.

      Trees for Cities is working in partnership with Gallions Housing and Thames 21 to encourage local schools and residents to get involved in looking after and enjoying the TUMP 53 nature reserve in Thamesmead. The TUMP is a fantastic haven for wildlife such as newts, frogs, herons and reed warblers and is a green oasis in the urban sprawl. Over the summer term Trees for Cities ran environmental workshops with Year 2 children at Hawksmoor Primary, Windrush Primary & St Margaret Clitherow R C Primary schools on site, with pupils exploring the nature reserve and learning about the beautiful trees, plants and animals that live there.

      Trees for Cities is an independent charity, which inspires people to plant and love trees worldwide. Set up as Trees for London in 1993, Trees for Cities’ aim is to create social cohesion and beautify our cities through tree planting, community-led design, education and training initiatives in urban areas that need it most.

      Trees for Cities manage projects across the UK and Ireland as well as internationally in Addis Ababa, Nairobi and Ica, Peru. Community-led design is an integral part of our landscaping projects, involving local residents, schools and community groups to help ensure the sustainability of green spaces.

      Trees for Cities Patrons include Neil Fox, Diarmuid Gavin, Alistair McGowan, Jon Snow, Jamie Oliver and Sir Richard Rogers.

      For more information, please contact: Lucy Swan at Margaret on 020 7033 6868 / lucyswan@margaretlondon.com

       

       

       

       

      Tree-Athlon 2011


      Posted August 4th, 2011 by tfcadmin, Filed under Press releases

      2011 Tree-Athlon

      5km run in Battersea Park challenge to plant 1,000 new trees

      Battersea Park, London – Saturday 17 September

      “Global warming is such a pressing issue, and supporting Trees for Cities is a tree-mendous way for people to do their bit for the environment.” Alastair McGowan

      “Trees make such a fantastic difference – less pollution, more greenery and somewhere for the birds to perch and the dogs to wee. Get your cheque books out and get more trees planted!” Graham Norton

      Urban tree planting charity Trees for Cities is urging people to do their bit for the environment, by running the Tree-Athlon this autumn and reclaiming a world record.

      Now in its seventh year, the charity is holding the annual Tree-Athlon to raise money for the planting and care of thousands of trees across the UK and internationally.

      In the spirit of a traditional triathlon, the Tree-Athlon is a three part event but with a green twist, and includes a 5km run around the award winning Battersea Park, a free sapling tree for each participating runner to take home and plant, and a 100m barefoot world record attempt.

      Ben Fogle (presenter, writer and adventurer), who took part last year said “Trees for Cities does vital work improving our streets and green spaces, making cities healthier, happier places to be.” “Supporting that work by taking part in the Tree-Athlon and the 100m barefoot world record attempt last year was a great experience, and I urge everyone to get their registration form filled out soon so you can come and help us smash the record again!”

      Other celebrities who have taken part include supermodel Lily Cole, comedian Shazia Mirza, TV sports presenter, Gabby Logan, TV garden designer Diarmuid Gavin, and Channel 4’s City Gardener Matt James and Blue Peter Gardener Chris Collins. Last year, 278  barefoot runners set an official new world record on a 100m grass track. A few months later the Trees for Cities record was broken by the Barefoot Runners of India who secured 306 participants. So this year we need 307 runners or more to reclaim the title for London!

      This year Trees for Cities has joined forces with Noise of Art’s Metiss’agé festival to present street art, music and events for all ages on the day.

      As partners for the Tree-Athlon this year, we are delighted to be working with the insurers Royal Sun Alliance, producers Noise of Art and media partner ‘The Times’. The Noise of Arts Metiss’agé festival receives funding from the EU cultural programme.

      Sharon Johnson, Chief Executive of Trees for Cities, said: “Last year’s Tree-Athlon was a great day and the money our Tree-Athletes raised enables us to continue our important work. We are reintroducing fruit and nut trees to schools through our Edible Playgrounds project, beautifying our streets with large majestic trees, and at the start of this year we planted a new 10,000-tree urban woodland in just one week.˝

      “Climate change is a major challenge for our generation. Through taking part in events like the Tree-Athlon, people can make a difference.”

      So, fancy getting fit and helping our cities to breathe? Do your bit and start your tree-loving training!

      Register now: www.treesforcities.org/tree-athlon

       

      All media enquiries:

      Lucy Swan and John Dunning at Margaret: 020 7033 6868 / lucyswan@margaretlondon.com / john@margaretlondon.com

       

      Notes to Editors:

      Trees for Cities is an independent charity, which inspires people to plant and love trees worldwide. Set up as Trees for London in 1993, Trees for Cities’ aim is to create social cohesion and beautify our cities through tree planting, community-led design, education and training initiatives in urban areas that need it most.

      We manage projects across the UK and Ireland as well as internationally in Addis Ababa, Nairobi and Ica, Peru. Community-led design is an integral part of our landscaping projects involving local residents, schools and community groups helps ensure the sustainability of green spaces.

      Trees for Cities Patrons include Neil Fox, Diarmuid Gavin, Alistair McGowan, Jon Snow, Jamie Oliver and Sir Richard Rogers.

      www.treesforcities.org

      Velvet’s Campaign for Trees bears fruit


      Posted March 7th, 2011 by tfcadmin, Filed under Press releases

      A run-down walled garden in Birmingham was last week announced as the winner of a national competition by toilet tissue brand Velvet to become the site of a new community orchard.

      The project will be a model of urban orchard creation – transforming a dumping area for traffic cones and shopping trolleys into a vibrant, fruitful community space, the development of which the public can follow online.

      The competition was organised Velvet as part of their Campaign for Trees – with people up and down the country going online at  www.velvettissue.com to vote for the areas they felt could benefit from more trees.  Birmingham received the most votes and Velvet donated £20,000 to the charity Trees for Cities to fund the renovation.

      The winning site is a disused walled garden neighbouring the Wyrley Birch Housing Estate in Erdington, and will form part of a wider regeneration of the area.  Residents of the estate will take part in the planting, helping to dispel the area’s negative reputation.

      Scrap metal from the site has been reclaimed for recycling, and dumped tyres will be used to create raised beds for soft-fruits.  On completion the orchard will be publicly accessible and will include benches, community composting facilities and juice presses.

      Planting will include heritage fruit varieties and in particular Perry pears, which have left their mark on local place names such as Perry Barr and Perry Common, but no longer grow in the area.

      Velvet and partner charity Trees for Cities will be posting a running photo-journal of the site’s transformation on their Facebook pages. Follow the project as it unfolds onfacebook.com/treesforcities or twitter.com/treesforcities.

      Velvet’s Senior Brand Manager Traci Baxter said: “We are delighted to announce the Birmingham site as the winner of our national Campaign for Trees vote and look forward to working with our charity partners to transform the area and create a green space that the community can benefit from and be proud of.

      “We’d love to see local people coming down to the site and getting involved with the green makeover or even just joining us on Facebook to follow the site’s transformation”.

      Sharon Johnson, Trees for Cities chief executive, said: “Trees for Cities is passionate about reviving food growing in our cities.  The way this space is being transformed is a fantastic example of what can be achieved through community orchard planting.”

      The new Velvet community orchard is being delivered in partnership with tree planting charity Trees for Cities, Forest Schools Birmingham, and Birmingham City Council.  The initiative resonates with Velvet’s ongoing commitment to the environment whereby for every tree used three more are grown.

      - ENDS -

      For further information, please contact the SCA team at Haygarth on 020 8971 3300 or emailvelvetpr@haygarth.co.uk

      NOTES TO EDITORS:

      • Velvet recently launched a soft, soft, soft tissue range that also offers the same environmental message of Three Trees – For every tree used, three more are grown
      • The Velvet Toilet Tissue range is available in stores nationwide and includes: Triple and Quilted Toilet Tissue
      • For further information on Velvet visit www.velvettissue.com
      • For further information on independent charity, Trees for Cities log onto www.treesforcities.org

      ABOUT SCA:

      SCA is the leading supplier of tissue in Europe. Headquartered in Munich, Germany, the company’s product range includes toilet paper, hand and kitchen towels, napkins and handkerchiefs. SCA’s products can be found almost everywhere – in most homes, hotels, restaurants, industrial and commercial workplaces as well as public institutions. Customers range from large international retail chains to industry, services and trade.

      Amongst SCA’s well-known brands are Velvet, Plenty and Cushelle and a wide supply of retail brands positioned well in the European home markets.

      As a business group within the Swedish SCA Group, SCA Tissue Europe employs approximately 50,000 people and generated in excess of 10.5 million Euros in sales in 2009.

      For further information please visit: www.sca.com

      Trees for Cities is an independent charity which inspires people to plant and love trees worldwide. Established in 1993, Trees for Cities creates social cohesion and beautifies our cities through tree planting, community-led design, education and training initiatives in urban areas that need it most.

      We manage projects across the UK and Ireland as well as internationally in Addis Ababa, Nairobi and Ica, Peru. Community-led design is an integral part of our landscaping projects. Involving local residents, schools and community groups helps ensure the sustainability of these green spaces.

      Please visit our press page for all our latest releases.

      Forest Schools Birmingham is a community interest company which works with schools throughout the Midlands, bringing innovation to outdoor learning.  For further information seewww.forestschoolsbirmngham.com

      © 2011 Trees for Cities. Registered Charity no. 1032154