Markus Lupfer, the critically acclaimed, London-based fashion designer, has designed an exclusive, limited edition T-shirt in support of urban tree planting charity Trees for Cities, as part of their 2012 fundraising Tree-Athlon event.
Staying true to his famed brand of fun, statement casuals, the bold, playful T-shirt design has been printed onto Continental Clothing’s EarthPositive Apparel T-shirts, made from 100% organic cotton with 90% reduced CO2 footprint, to make sure they are fully environmentally friendly.
Markus says of his involvement: “Trees are such an important part of our urban experience so I am delighted to be part of Trees for Cities’ 2012 Tree-Athlon, helping to raise awareness and funds for more trees to be planted in inner city environments all over the World.”
The T-shirt will be given to all participants of the 5km run Tree-Athlon, which takes place on Saturday 15th September in Battersea Park. It will also be available to buy exclusively on the day for £15.00, along with a limited number of ‘Giles Deacon for Trees for Cities’ T-shirts, which he designed for the 2011 edition of the event.
All profits raised from the Tree-Athlon and T-shirt sales will go directly to Trees for Cities, helping them to continue with their work to beautify and improve our urban environments around the World, through planting, education and community projects.
Taking place in London’s beautiful Battersea Park, the Tree-Athlon comprises of three parts like a traditional triathlon: a 5km run, a 100m barefoot sprint and a free sapling tree for every runner to take home and plant. In addition, a family friendly festival takes place across the day, including live music, children’s games, arts & crafts and food stalls.
Sharon Johnson, CEO of Trees for Cities says: ‘I’m delighted Markus Lupfer is supporting our Tree-Athlon this year – enabling us to thank all our Tree-Athletes for their support by giving each and every one of them an exclusive t-shirt from a fantastic London-based designer. The money raised by the Tree-athletes helps towards the planting and care of thousands of urban trees in cities across the UK and internationally – and if that’s not enough, runners and spectators alike are in for a fun family day out with lots of activities and entertainment for everyone!’
All participants need to register online via the Trees for Cities website: www.treesforcities.org
All media enquiries:
Lucy Swan at Margaret: 020 7923 2861 / firstname.lastname@example.org
Notes to Editors:
Trees for Cities is an independent charity, which inspires people to plant and love trees worldwide. Set up as Trees for London in 1993, Trees for Cities’ aim is to create social cohesion and beautify our cities through tree planting, community-led design, education and training initiatives in urban areas that need it most.
We manage projects across the UK and Ireland as well as internationally in Addis Ababa, Nairobi and Ica, Peru. Community-led design is an integral part of our landscaping projects. Involving local residents, schools and community groups helps ensure the sustainability of green spaces.
Trees For Cities Patrons include Neil Fox, Alistair McGowan, Jon Snow, Jamie Oliver and Sir Richard Rogers.