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Kiehl’s Earth Day


KIEHL’S SINCE 1851 ANNOUNCES A NEW CHARITABLE VENTURE WITH ENVIRONMENTAL CHARITY, TREES FOR CITIES, VIA A LIMITED EDITION TOP STICKER DESIGNED BY BRIT- ILLUSTRATOR MARGOT BOWMAN

IN RECOGNITION OF EARTH MONTH (APRIL) 2012

Limited edition top sticker designed by Margot Bowman with 100% of net sales of Kiehl’s Ultra Facial Oil-Free Gel-Cream by Margot Bowman is donated to Trees for Cities

Maintaining its long-standing environmental charter, Kiehl’s, the venerable New York-based purveyor of fine quality skin and hair care, is pleased to announce a partnership with Brit-Illustrator Margot Bowman in recognition of leading environmental charity, Trees for Cities, through a limited edition re-design of customer favourite Ultra Facial Oil-Free Gel-Cream.

Sharing the Kiehl’s commitment to its environmental charter, Margot Bowman endeavors to ensure a lifestyle whereby she helps to preserve and protect the environment. Kiehl’s and Margot are truly humbled by the work of Trees for Cities in the UK and Ireland as well as internationally. Managing community-led urban tree planting projects, design, education, and training initiatives, Trees for Cities work with in inner-city areas that need it most. The profits from this partnership will contribute to their ongoing education initiative, for which they are developing a series of edible gardens and green school playgrounds in primary schools across the UK.

Sharon Johnson Chief Executive of Trees for Cities said: “We are delighted to be partnering with Kiehl’s on this fantastic initiative which will increase awareness of the vital work we do at Trees for Cities. All money raised from the sale of the limited edition product will go towards our inner city tree planting projects, in particular our ‘edible’ school playgrounds initiative. Trees for Cities has a strong and growing relationship with the fashion and beauty industries, recently working with Giles Deacon and Jo Wood. Our new collaboration with Kiehl’s is a fantastic match, and one we hope to be long lasting.”

Kiehl’s Ultra Facial Oil-Free Gel-Cream by Margot Bowman for Trees for Cities will be available at Liberty and Kiehl’s Since 1851 stores nationwide from April 2012.

100% of net profits of the sale of the Ultra Facial Oil-Free Gel-Cream go to Trees for Cities

Press contacts

For further information on Kiehl’s Since 1851 please contact:

Richard Clarke – T: 0208 762 4185 / E: rclarke@uk.loreal.com

For further information on Trees for Cities please contact:

Lucy Swan – T: 0207 923 2861 / E: lucyswan@margaretlondon.com

 

© 2011 Trees for Cities. Registered Charity no. 1032154